((Click on image for larger view)) BBC is one of the mainstream television channels. It covers a wide range of topics and features to appeal to everyone's tastes, it also has a number of channels that branch off for different age groups, such as CBeebies and CBBC for children. As shown in the picture above, the website for the BBC has a very professional look to it. It has a fairly simple theme, using a small amount of images, except for helping to advertise the information so that the audience can understand the subject matter more effectively.
Each section of information is separated by the different categories, for instance you have Sport, TV and Music, along with many others. This, again, shows the appeal to different audiences as you can look for the area that interests you the most and go straight to the news or information on that section. This makes accessing the points of interest much easier for their target audiences. From the layout of the whole website, it is quite clear that it is not aimed at the younger generation as there is not much going on, in terms of colour and imagery. They are all very standardised images that would not grab a youngsters attention. The only area in which it targets children is in the particularly small section headed "children", showing the links to CBBC and CBeebies, which are the most colourful images on the page, showing the distinction between what attracts the different age generations.
I noticed that this homepage has packed a lot of information into the small space that it has allocated for it. The way the information is shown is also very effective, being quite animated with a number of video clips in what appears to be the week's highlights, showing 4 main videos, all seemingly different subjects, again appealing to various audiences. Also, most sections seem to have a roll over mouse option where there are a number of stories, which, when you roll the mouse over the title, the images will change, relating othe one highlighted. This, I assume, is so that the audience can have a clearer idea of what the article is about as it will put an image into the head of the reader. As well as this, the "Radio" and "TV" sections have a timetable, displaying the showing times of programmes that are showing or being played on that particular night. This, also, makes it easier for audiences to find what they want to watch as they can look straight on the homepage, rather than having to go through endless amounts of pages trying to find the item they want.
