This is my initial, pencil drawn idea for the logo:
This is the complete logo, showing the animation as it comes onto the screen when the web pages load up, this is saved as an animated .gif file so that it will be able to be seen as an animation on the website. I had to create each letter and image separately in photoshop and then position them in After Effects by adding a number of Key Frames for each movement, such as the bouncing of the letters and eyes.