((Click on image for larger view)) This website for ITV appears, visually, more compact than that of the BBC. There is a large amount of images shown on the homepage, most of which seem to refer to popular shows that are previewing at the moment, for instance, "The X-factor". This immediately tells us that they are, predominantly, trying to attract viewers towards the programme in which they are currently "plugging" as their main highlight. However, even though the page is focusing on the talent competition at hand, there are also links to other shows such as Coronation Street, this shows that they are still trying to appeal to the wider audiences, not merely subjecting it to just the one audience platform, referring to that of a reality show.
There are also a number of links to other pages in which you can see the full listings of what programmes are on, as well as those on other ITV based channels. This allows ease of access for the viewers that may be interested in looking for another programme and want to find it quickly, rather than having to scout through all the different pages to discover it.
Each different section is separated and clearly headed so that it is obvious to the user what they are reading about, it also gives a breakdown of what the article or programme is about. This again helps the user understand, instantly, what they are reading and will allow them to judge whether or not they want to read the rest of the information, which they will be sent to via extra links.
Unlike the BBC homepage, this website seems to have focused on the various main highlights of the channels shows for that week. Whereas, the BBC seem to have crammed every piece of information under the sun onto the first page. This shows that they have a clear idea as to what the majority of their views are interested in watching and finding more about. It also allows a sense of advertising for the programmes they may want to become even more popular, for instance, "The X-Factor", they want as many viewers as is humanly possible to get their ratings up. The BBC seems more focused on providing information for everyone, including little highlights of each section within the website itself. It is also clear that ITV does not focus on the younger audiences, but those from, perhaps, teenage years and up. This is because there is no reference to anything for children, where on the BBC there is a small link to the CBBC and CBeebies homepages, ITV seems to be lacking.
