((Click on image for larger view))The Channel 4 website appears much more modernised than that of the previous two. This homepage seems to focus on popular programmes that are being shown later that evening, showing that Channel 4 is attempting to entice their audiences to watch shows in the night time. It seems to keep everything short and sweet, there is not endless amounts of text to read, it is attracting the audience with images rather than snippets of the content, as used on BBC and ITV.
The content of the overall homepage shows us that Channel are targeting an older audience, as shown by the programmes displayed: 8 Out of 10 Cats, True Blood, Dispatches. These are clearly not for youngsters as they contain more mature themes. This idea is also shown by the overall look of the page, as the main background colour is black and the site is rather minimalist in terms of outlook, therefore attracting a more modern generation, children would not be attracted to this because of the lack of colour, whereas if it as bombarded with bright luminous colours all over the place, adults would be more inclined to leave the site.
Also, like the other websites, each focus section is separated, as Channel 4 has used a roll over facility. They have 3 main sections, titled: Watch 4od, Tonight on Channel 4 and Spotlight. This helps to single out each variety of information, therefore making it easier for the particular user at the time as they can click on the items that they prefer by hovering over the section which contains more of which they would take a particular interest in.
Similar to that of the ITV website, there is no direct reference to children, such as what programmes they show at different times of the day that would be suitable for those of a younger age. However, I noticed, at the top of the screen there is a link to 'Parental Control', this allows parents to put a pin code on certain pages so that their children can not access them. This shows that they do provide for children, however, they are not their primary target audience.
