((Click on image for larger view)) As you can instantly see from the Disney Channel website, it has a completely different look to those of the more mainstream, adult channels. The overall website is far more colourful and bright, this will instantly attract children's attention as they will enjoy looking at the "pretty colours". However, you can also see that it is not directly aimed at tots, it most likely being aimed at those above the age of around 5 or 6. This can be seen as the website appears rather modern and consists, majorly of once colour, which seems to be blue. The links to different channels such as Playhouse Disney, also show the age differences as it is advertising directly on the homepage, the channel which is predominantly aimed at very small children.
The homepage shows a number of the programmes within the channel, such as: Wizards of Waverly Place, JONAS and Phineas and Ferb, as well as having a navigation bar at the top showing all different images, depicting the various shows. These allow the users to click on the different links to take them to a page which is dedicated to that programme, allowing them to have another selection of different options such as Cast Bio's, Games, and Downloads.
There are also direct links to games for various different shows on the homepage, allowing children to interact with the programmes, getting them involved personally. By putting these on the homepage, it is attracting the audience instantly as children always enjoy fun games and whilst doing so they will learn about the programmes at the same time.
Each section of the homepage is separated clearly into specific areas, such as; 'What's Hot', 'Games' and 'You're Watching'. These allow easy access for the audience, making it clear and to the point what each part is focusing on. The 'You're watching' section consists of a number of video's relating to various topics, being programmes or movies. This is handy because it is highlighting the most popular programmes and special events, therefore, the kids can watch the video's relating to what they want to have a sneak peak of, or out of interest, discover something that Disney was hoping to make more popular.
