((Click on image for larger view)) As you can see, this webpage, like other young children's websites, is extremely colourful. All of the colours used are very bright and stand out against each other, rather than merging together as one single block of colour. Each section is highlighted in a different colour, this allows children to see a clear separation of each part so that they know which ones coordinate together.
I have also noticed that the website has not made much use of text as children will not be interested in reading on the homepage. The links to programmes feature images of characters so that the children can put their visual memory of the programmes into action rather than having to find the written name. It also makes use of a number of animations when hovering over images, making them move to show, clearly, that they have been highlighted for selection, this also helps children to know what they are looking at.
When you click on the links to programmes, the site takes you to a similar page layout, however the video screen featured in the middle changes to the preferred programme. This will then allow you the choice of different links, specific to that show, such as games, activities and stories. This make the websites interesting and fun for the children, occupying their attention. Keeping the children's attention seems very important, as they are the prime audience and need to be able to enjoy the programmes that they are interested in watching.
I noticed that there is some text on the page, used for links. These links are underneath those of the maing programme images. The nature of these images seem to be more adult orientated as they are features such as "What's On" and "Grown Ups". These are, clearly, pages that will be used by parents more than children as they contain more information, however, the pages are still kept colourful and fun, for instnace on the "What's On" page there is an option where you can ""Create and Print your own TV Guide", this is so that it will still keep a child's attention, even though it contains more adult content.
